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New Canadian registrations make Alias® more competitive

Calgary, AB — Makhteshim Agan of North America, Canada (MANA Canada), has announced new label additions for its popular insecticide Alias®. With proven imidacloprid chemistry and the same active ingredient as Admire®, Alias is now registered for Crop Subgroup 13-A (including red, black and wild raspberry, blackberry, loganberry, sweet potato and ginseng) and Crop Group 9 (including citron melon, muskmelon, watermelon, summer and winter squash, cucumber and chayote).

“Alias was already registered to control your worst potato, blueberry and tree fruit insect pests. Now, with this label expansion, Alias will protect an even larger array of fruit and vegetable crops,” said Dale Kushner, Canadian Commercial Business Manager for MANA Canada. “Like all of our products, Alias will be available through leading retailers at a fair price.”

Alias, with neonicotinoid chemistry, controls insect pests through a combination of contact and ingestion modes of action. Regular rotation with other non-group 4 chemistries will help to manage insecticide resistance.

“Simply put, this product works. It takes care of the insect infestations that rob your crop’s yield, and your wallet,” said Kushner. “We could have sat back and let Alias remain a ‘potato insecticide,’ but that would have been short changing the grower that we know could benefit from this tremendously effective, highly adaptable, insecticide.”

There is no confusing Alias when growers are looking for an adaptable, well priced insecticide that’s good for fruit and vegetables. MANA is proud to announce these Alias label additions for 2009.

Fair Price. Brand Results.

MANA makes sense for growers, for channel partners, for agriculture. Headquartered in Calgary, Alberta, MANA Canada currently offers nearly 20 branded insecticides, fungicides and herbicides from a portfolio of more than 16 strategic active ingredients – and our product portfolio continues to grow. As the North American arm of the world's largest off-patent manufacturer and seventh largest agrochemical company, MANA provides best-in-class formulations, regulatory capabilities and field research.

MANA is the right crop protection partner because we offer a consistent supply of superior formulations sold at fair prices. Our proven products are efficiently manufactured to the highest standards and value-priced to optimize your farm's profitability potential. Control, consistency and cost are the MANA advantages.